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Blue Star Imaging could be operating under a lucky star. Four months after opening, the Dallas Cowboys‚ owned facility is drawing more than professional athletes to the Irving training center. Anyone from the community can access the 5,000-square-foot facility, not just the Cowboys players for whom the center was originally built, said Rae Reier, director of Blue Star Imaging. "Once we got into purchasing that equipment we just figured we could fit and fill a need in the community as well." And so far, "the response from the community has been wonderful" Reier said. In addition to the lure of visiting a Cowboys facility, the center is benefiting from insurance companies beginning to pay for four-dimensional ultrasounds. Previously, most insurers would not cover the 4-D images and individuals had to shell out big bucks for the procedure. But thanks to growing acceptance and a changing view that the 4-D images can be used as a preventative measure have changed all that. These ultrasounds primarily are used on pregnant women, but can also be used to diagnose conditions affecting livers and other organs. In addition to the 4-D ultrasound, the center has a high-field, open MRI machine and CT scanner. In May, the center performed 353 total procedures. Rees Architecture designed the center which cost $5 million to build and equip, Reier said. And when football season rolls around business should increase even more. Blue Star Imaging's seven employees and one radiologist work to give patients a good experience to back up the Cowboy draw, Reier said. Playing off the center‚s owner patients each receive a Cowboy's T-shirt with Blue Star Imaging's logo on the back, Reier said. |



